Love to Hate,
Hate to Love

Love to Hate,
Hate to Love

Love to Hate,
Hate to Love

What if contradiction itself was a mirror of our desires?

A visual essay exploring how pleasure and guilt, love and discomfort, coexist in daily life.

What if contradiction itself was a mirror of our desires?

A visual essay exploring how pleasure and guilt, love and discomfort, coexist in daily life.

Scope

Experimental Media

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Team

Individual

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Duration

3 weeks

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Year

2025

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Concept

(01)

The Emotion Between Love and Hate

The Emotion Between Love and Hate

The work began with small contradictions I noticed in myself , things I avoid but secretly crave, routines that feel both empowering and exhausting. By turning these emotional loops into motion and text, I wanted to observe how love and hate can coexist within the same impulse.
It’s a study of emotional duality, honest, messy, and human.

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Viewing Experience

(02)

What if emotion folded into structure?

What if emotion folded into structure?

The video was projected onto a folded paper accordion, a surface of constant conflict and cohesion. Each fold distorts and merges the visuals, echoing the project’s theme of contradiction: many divided shapes forming a single body. This tactile projection turns emotional tension into physical form, where love and hate coexist within one continuous surface.

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Outcome

(03)

Love to Hate, Hate to Love

Love to Hate, Hate to Love

The video becomes a visual diary of contradictions , a moving landscape of guilt, comfort, and desire. Through looping motion and breathing typography, emotion takes form as rhythm rather than logic.

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Reflection

(04)

Why It Matters

Why It Matters

This project taught me that contradiction is not something to fix, it’s something to feel. Our mixed emotions reveal what truly matters to us: the desire for control, the need for comfort, the search for meaning in repetition.
Through this work, I learned to see tension as a design space, where discomfort can become curiosity, and irony can turn into honesty.

Exploring the future of experiences across digital and physical spaces. Whether you’re building a brand, shaping a product, or imagining something new, I’d love to connect.

Yuna Kim © 2025 All rights reserved

Exploring the future of experiences across digital and physical spaces. Whether you’re building a brand, shaping a product, or imagining something new, I’d love to connect.

Yuna Kim © 2025 All rights reserved

Exploring the future of experiences across digital and physical spaces. Whether you’re building a brand, shaping a product, or imagining something new, I’d love to connect.

Yuna Kim © 2025 All rights reserved